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Peter Drucker Challenge

Peter Drucker Challenge

Deadline: 31 May 2022
Open to: young people, aged 18-35 from around the world
Award: cash prize of 2.000 EUR +other benefits


13th edition of the International Drucker Challenge Essay Contest, on TOWARDS A PASSION ECONOMY.

What is the future of work in the age of automation? Many people are pinning their hopes on what is dubbed the passion, or creator, economy, where the individual is neither wage slave nor gig serf, but engages with digital technologies to leverage their own unique aptitudes and, yes, passions to forge a livelihood on their own terms, cutting out the middle man and middle management to reach clients and customers directly, thereby satisfying the human need for both material security and meaning.

How do we create value with our unique skills? This is one of the questions in this year’s theme.

Share your thoughts on the Passion Economy in an essay for the Peter Drucker Challenge.


You are between 18 and 35 years, a student, or a young professional: Join in!


A cash prize of 2.000 EUR + Complimentary in-person pass for the 14th Global Peter Drucker Forum, to be held in Vienna, Austria on November 17 & 18, 2022 + Invitation to attend the Gala event with Awards ceremony and to participate in a cultural program + One-year-all-access subscription to the Harvard Business Review + Funding of travel expenses.

How to apply?

Apply to: [email protected]

Official Website: