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Google News Initiative (GNI) Startups Lab Europe 2021

Google News Initiative (GNI) Startups Lab Europe 2021

Deadline: 20 September 2021
Open to: citezens of Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
Benefits: The Google News Initiative will cover all program costs


Applications are open for the Google News Initiative (GNI) Startups Lab Europe 2021. The GNI Startups Lab Europe supports high-quality reporting for local communities, single-topic audiences, and/or previously underserved communities.

GNI, Media Lab, and the EJC have built a six-month program specifically tailored to the needs of content startups in Europe. You will benefit from Media Lab’s experience in supporting media startups and from EJC’s extensive European network and active community: there will be workshops, coaching, and high-profile networking opportunities. Additionally, as a participant you will get access to up to € 25,000 in grants for running revenue-generating experiments, should you need it.

Program Phases

The program will consist of three phases:


You can apply if you:


How to apply

All Applicants are required to fill out the application form.

Of all applicants, 20 teams will be invited to participate in the Trial Run, a multi-day remote event taking place sometime between October 18, 2021, and October 24, 2021 (exact dates tba). The Trial Run ends with a remote Pitch Day, after which up to ten startups will be chosen to enter the GNI Startups Lab Europe.

For more information, please visit our official webpage.